How To Involve Employees In Your Content Marketing
When we invest in content marketing we’re making two equally important and interrelated promises. First, we’re promising our management team that we’ll garner a measurable return that aligns with one...
View ArticleMaking The Case For Content Marketing
As content marketers, we constantly preach the value of understanding the questions and objections that customers pose at each stage of the buying journey. With that in mind, we should take the time to...
View Article3 Marketing Regulations You Should Know
They say a “dog is man’s best friend.” For those of us in marketing, and specifically marketing in regulated industries, I disagree. Marketing’s best friends can be found in legal and compliance. We...
View ArticleGlobal Content Marketing: The Glue that Holds It Together
We abhor meetings in business. Our time is much too valuable to spend time listening to a manager drone on about the happenings at corporate or hear a case study from a cross functional task force....
View ArticleTop 10 Financial Services Marketing Influencers You Should Follow in 2016
Every year I choose approximately 20 content marketing and social media marketing influencers to follow closely. I fire up the Twitter List of these marketing influencers first thing in the morning;...
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